QUICK GUIDE
CHAPTER 2- ATTENTION AND EFFORT.
- MENTAL EFFORT.
- INTELLIGENCE, CONTROL, RATIONALITY.
CHAPTER 3
- THE LAZY CONTROLLER.
- THE BUSY AND DEPLITED SYSTEM 2.
CHAPTER 4
- THE ASOCIATIVE MACHINE.
- THE MARVELS OF PRIMING.
- PRIMES THAT GUIDE US.
CHAPTER 5
- COGNITIVE EASE.
- ILLUSIONS OF REMEMBERING.
- ILLUSIONS OF TRUTH.
- HOW TO WRITE A PERSUASIVE MESSAGE.
- EASE, MOOD AND INTUITION.
CHAPTER 6
- NORMS,SURPRISES, AND CAUSES.
- ASSESING NORMALITY.
- SEING CAUSES AND INTENTIONS.
CHAPTER 7
- A MACHINE FOR JUMPING TO CONCLUSIONS.
- NEGLET OF AMBIGUITY AND SUPPRESION OF DOUBT.
- AQ BIAS TO BELIEVE AND CONFIRM.
A masterpiece. This is one of the greatest and mos engaging collections of insights into the human mind I have read.
FINANCIAL TIMES
There may be no other person on the planet who better understands how and why we make the choices we make.
STEVEN D. LEVITT
A major intellectual event...a crucial pivot pointin the way we see ourselves.
THE NEW YORK TIMES
FINANCIAL TIMES
There may be no other person on the planet who better understands how and why we make the choices we make.
STEVEN D. LEVITT
A major intellectual event...a crucial pivot pointin the way we see ourselves.
THE NEW YORK TIMES
